40 years ago... In 1966, the history of The North Face stared ironically on a beach in California, where two hiking enthusiasts decided to fallow their dreams and started a mountaineering retail store. In the 70's The North Face started sponsoring explorers who wanted to explore yet unknown corners of the world. Never Stop ExploringTM became known as The North Face mantra.
The elite wears The North Face The North Face are very proud that many of the world's most successful climbers, mountaineers, extreme skiers, snowboarders, endurance runners and explorers wears The North Face as their first choice.
But The North Face is, of course, created for enthusiasts as well and is very popular worldwide. With a combination of extremely good quality and trendy design, it is not very surprising.
