Behind the curtains of Outnet

In the latest weeks you have gotten to meet David and Leif, but do not think that we are done, not by a long shot! Today we shift our focus from Sweden to Norway. Say hello to Elin Gullhaug who is the newest member of the Norwegian customer service. Quick facts Name: Elin Gullhaug Age: 30 something... Lives: Öland in the South of Sweden. An island that is also called "The sun's and wind's island" Born with skis Elin is originally from Norway and is more or less born with skis on her feet. The ...

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Jacob and Henrik from Outnet was in Malmö this weekend to attend a road race of 10 km (1 Swedish mile). A couple of hours before 3 pm, the starting time, the weather seemed to be a challenge. Rain was in the air and the moisture was less than comfortable. Fortunately we got some wind and the air got a lot more comfortable to breathe. The start was on Carl Gustafs road just outside of Malmö sports ground. 3300 road runners with a great mood had gathered, eager to runt the 10 km. The race started ...

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We have been lucky enough to have had a visit from Icebreaker. We got a great lesson in Icebreaker history, products and most importantly; Merino wool. If you are like us, Outdoor maniacs, you probably know of both Icebreaker and Merino wool and its special properties. If not, read on! Icebreaker started its journey 17 years ago with present CEO Jeremy Moon. Back then Jeremy was 24 years old and freshly out of school with marketing degree. He had one goal and that was to be able to sell his clot...

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We recently had the opportunity to talk to Mikael Andersson from Fjällräven. Read on to hear what he had to say. In a few sentences, who are Fjällräven? We are a Swedish company that has been around since 1960. The founders name is Åke Nordin and he is still active in the company. We are active in the Outdoor business and have products that stand for function, design and durability. What are your most popular, typical products? I think you have to split this question in two different...

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Today we have had a visit by Christer Almborg from Hestra. Christer originally comes from the small village of Hestra in southern Sweden. Christer is a sales manager at Hestra today, but he has worked with Hestra for many years with sponsorships, marketing, the web page and many other things. In a few sentences, who are Hestra? Hestra is a family business from southern Sweden. We have managed to build a big and well-known brand using a relatively small staff. Our core values are quality, fe...

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Yesterday, legendary Tormond Granheim visited us. In 2006 Tormod became the first man to ever ski down the north face of Mount Everest. The triumf became a tragedy when his friend Tomas Olsson on the way down died in an accident. Tormod visited us together with Sune from his sponsor Bergans. Read more about Tormod at www.tormodgranheim.com

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A few days ago Tomas from swedish tent producer Hilleberg paid us a visit. We discussed the previous season. We are selling pretty large numbers of Hilleberg tents. For the coming spring 2009 season Hilleberg will introduce the Kaitum series in a GT version, that is with a larger apse. Starting in 2009 some tarps and extra flooring for apses will be produced in south east Asia. In doing this, Hilleberg will be able to produce more tents in their own Estonian factory. Because of quality contro...

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Back in office since a few days after a wonderful vacation. I prefer a rather early vacation in order to be back early and be able to prepare for the coming season while others still enjoy the summer. Now it seems summer has really arrived to Sweden. Normally hot weather means less orders for e-business but so far we have had a really good july. The bes ever actually. During my vacation I visited New York. Amongst others I bought a book by Karen Berger "Backpacking & Hiking". I like her wr...

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I must take the opportunity to write a line about Handpresso - the worlds smallest espresso machine. We got our delivery yesterday (now on stock!) and everybody wants one of their own. It´t now possible to make an excellent cup of espresso sitting in a kayak. Don´t miss this product. Read more about Handpresso here. I have earlier written about Klättermusen´s new rucksack, Mjölner. We were supposed to get this new model during May but now it seems it will take at least another month, probably lo...

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Yesterday, at last we redirected outnet.se to this our new website. Outnet.eu has been online for about three weeks now. For those of you who have visited the old outnet.se there are quite a few changes. We hope that you will appreciate the opportunity to give your own comments to our products. Please also help us by sending us feed back on the new outnet.se /outnet.eu. We love to hear from you with your succestions on how we can improve the site even further!

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